Sunday, May 10, 2009

Making a splash

I finished up my typography final just a few minutes ago. I'm really pleased with the way it turned out, it's much, much, MUCH better than what I was originally going to do for my final design solution... and I'm very glad that I put in the effort to really push this assignment. (Now I just hope that my instructor feels the same way)

Here's a little bit of process documentation, for anyone who might be interested.
*process notes below - skip to the bottom to see the final outcome if design talk bores you*

The whole piece took only about 10 hours to design, probably a little more, but the process was a long and tedious one. Each of the three (well, four, but I only used the big one once) "water" masks had to be individually designed, since InDesign doesn't scale content when you scale the frame (that I could figure out). In addition, the stroke weight didn't scale the way I'd have liked it to when I did size up the content, so in addition to re-weighting them, I'd often have to alter the scale of a ring or two and play with the positioning in order to make sure the rings cut through significant parts of the letterform, otherwise they'd be entirely unreadable.

The worst part was when I first laid out the composition: I had just finished stacking hundreds and hundreds of the typographic masks, took a step back, and realized that I should flip the composition... only I couldn't just flip it, since that would reverse all the letters. An hour or two I had shifted the rough composition over, but it would be several more hours of tweaks before I could drop in the lotus or the text.

So, without further rambling - the final design.
Only thing left now is to figure out what sort of stock to print it out on.

Special thanks on this one to Hannah Blumenreich, Anna Bongiovanni, Josh Engen, Sean Hartman, Jan Jancourt, and Ruthie Sauvageau for their help and insights.

Thursday, May 7, 2009

Getting Zen with Typography

For my Type II (Typography: Heirarchy and Expression (now doesn't that just sound FANCY?)) class, we had to format a selection of text that we chose ourselves. We had to come up with a final output in whatever form, format, and medium we wanted, so long as we processed the type in an interesting and meaningful way. The CATCH, however, was that we were supposed to NOT work from concept, but rather, build a typographic and visual vocabulary around our text, chunking and formatting, looking for visual opportunities, and letting the eye inform the mind, rather than the other way around. If you're confused, congratulations, you're now about where my entire class was when the teacher explained it. It's a little mind-boggling, and a lot frustrating, but the point is to push our ideation and development skills, and to force us to expand our personal library of typographically expressive methods.

*deep breath*

The phrase I chose is "Water surrounds the lotus flower, but does not wet its petals."

If you think it sounds pretty deep, you're right! It's from one of the deepest fellas I know of, Siddhartha Gautama, Shakyamuni Buddha himself. It's a description and example of following the middle path. Just as the lotus flower needs the water to grow, but cannot succumb to it, or it will drown, so must a properly practicing buddhist be surrounded by the world. To divorce yourself from it while harboring desires would be to live a life full of regret and unfulfilled wants, far from a meaningful life. Yet, to succumb to the worldly pleasures of life would be to drown... metaphorically speaking.

Now, I'm not a buddhist, but I think that's pretty dang neat! Not to mention, the phrase sounds badass as all get-out.

So! Here's some images that will probably never make it into my final output at all, but by virtue of being part of the process, I guess you could say they served an integral and indespensible role in the shaping of my final poster (since that's what I'm making). Woo.



ps I still really like that last one.

Now, that's a bit more like it, eh?

Site's been re-tooled and re-designed to be a bit more... me. That is to say, a bit tackier, with more crap everywhere.

I lurve it. <3

Post #1 HERE WE GO

You know what they say, when in art school, do as the art kids do.
Whenever I make something, well, this is where it'll go.
You'll see it here.
And by you, I mean no one, because srsly, no one will look.